There is a bit of confusion around the online community surrounding autoresponders. Some people think they are a piece of software for loading email addresses into so you can then blast thousands upon thousands of people your message and promote your business.
Nothing could be further from the truth!
What they were designed for is to allow you to collect the details of visitors to your web page. The way you do this is by offering a gift in exchange for the person's name and email address. You can actually collect a large number of details but on the first visit you would not want to try to collect their home address as you may not have much luck.
When the visitor completes this form they are giving you consent to send them information about your business and to deliver the gift that you offered. An autoresponder is a tool that you can have up to several hundred pre-written messages stored to be delivered at pre-determined intervals. This is a great way to build a relationship with your future customers.
When someone opts into your list, usually they will receive a message immediately, then several more a day or two apart and gradually the messages will get further apart up until they are around 1 week between mailings.
You will then be able to follow up with broadcast messages every time you have a special offer for your list or some content to pass on. The sole purpose is to create and maintain interest in your prospect. Your list is your customer base just like in an offline business.
Lets look at some other ways autoresponders can be used.
1. Training- When a customer buys your product or joins your team you should be collecting their details. You will provide them instructions to use the product or train them to build their team if they have joined your business.
2. Recruiting Affiliates- If you sell a product you will find that your best affiliates will be a happy customer. After you collect the details of your customers you should be reminding them that you have an affiliate program and that they can make some extra money referring people to your website.
3. Delivering The Product- You can use the autoresponder to deliver the digital product. You can add attachments to the messages like any other email or simply send them a link to the download page. Directly after the payment page you will ask the customer to enter their details so they can get the product delivered and be kept up to date with software upgrades or whatever is applicable to your product.
4. Reduce Refunds/Returns- After collecting your new customers details you would send them at least one unadvertised bonus. This would not be mentioned in the sales page and means you would be 'over-delivering' on your product. Another method I have seen is offering extra bonus products at say 15 or 30 days after the sale. The autoresponder can handle this easily and your refund rate should plummet if you can create extra value in these bonus offers.
5. Promote Back End Products- It is a lot easier to make a sale to someone who has brought from
you before. You have their trust and as long as you recommend good products that make their life
easier or help them build their business this be the easiest way to maintain your income.
There are many more including collecting testimonials, checking up on your customers, surveying your customers and more. I am sure you would have just got your own idea after reading this article and are ready to get your own business on auto pilot by using an autoresponder.
Like you I am always searching for tools to get leads, to respond to them and get them signed up! Unfortunately many of the tools I found were lacking in many ways or cost way too much too use.
Auto Responders are a dime a dozen so when I discovered Response 2.0 I was surprised at all the features...all for only $12.97/month...much less than the others I researched! Not only that Response 2.0's affiliate program pays you $7 for each referral's month of use so this brings down your cost to about $6/month with only 1 referral. starting with your third referral you start making money and using the autoresponder every month for free as long as at least two referrals continue to use the autoresponder. This is an incredible deal!
If you have never used an AutoResponder before you are in for an amazing increase in your bottom line. You may have heard that most of your customers will need to see your ad or offer 7 times before buying from you! This has been proven time and time again and you actually need even more exposure for online sales and network marketing type sales. Your autoresponder will give you a very easy way to build trust and a relationship with your future customers.
The most cost effective way to achieve this is to collect your visitors name and email address on their first visit to your website. This means you will be getting the maximum results for your advertising costs. Then you can make the required on-going contact required to build the relationship all on auto-pilot. Your autoresponder does all the hard work and selling for you. Simply add the opt-in form code to your website, set up your follow up letters, collect your visitors details and watch your sales increase.
Some Of The Many Features:
1. Unlimited Professional Autoresponders For As Many Websites As You Want!
2. Unlimited Follow-Up Sequential Messages With Personalization Fields.
3. Instant Easy Opt-In Form Creator.
4. Automated Message Scheduler and Global Message Broadcaster To Contact All Lists Easily.
5. Text or HTML Ad Formats. Great For Those Nice Looking Emails With Graphics and Banners.
We've gone over why to use an autoresponder and the incredible and easy to use features of the Responder 2.0. I'm sure you see all the benefits so I will repeat the price. Only US $12.97 per month! Once you realize how great this autoreponder is to use, you will want to recommend it to your friends and business associates. For this you will receive $7 per month for your direct referrals each and every month they stay active. Your payment will be made through PayPal.com which is the safest way to pay online.
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